Reality Roll Call

(Press Release)

Los Angeles, CA–July 21, 2008–NBC Universal Domestic Television Distribution and Endemol USA’s all new, half-hour episodes of “Deal or No Deal” will debut in national syndication on Monday, September 8th 2008.

Hosted by Howie Mandel, who will continue to host NBC’s primetime version of “Deal or No Deal,” now entering its fourth season, the new syndicated edition has been sold in over 97% of the U.S. for its first season in syndication.

The new syndicated version features all the key elements of the hit primetime series, including models, contestants taking big risks and having the chance to win a life-changing amount of money, the Banker, Mandel as host and the same award-winning production team from Endemol USA and Executive Producer Scott St. John.

The show will also have a number of new interactive elements, including the opportunity for viewers to win $10,000 online and/or via a toll-free number each week. When the show launches on September 8, viewers will be able to play a weekly $10,000 game on participating “Deal or No Deal” local affiliate websites, by registering via an 800 number or by logging on to the Deal or No Deal Club website (URL coming soon).

Right now, fans can log on to DealorNoDealTV.com for information on how to become a contestant on the show, exclusive video clips and more. This new webiste will also feature behind-the-scenes videos, model photo galleries, blogs from Howie, as well as beauty and fitness tips from the show’s models.

“We are excited to be launching ‘Deal or No Deal’ in national syndication this fall,” says NBC Universal Domestic Television Distribution President Barry Wallach. “Not only will we be giving away millions of dollars this season on-air, but our new companion website will offer viewers a chance to win $10,000 each week. ‘Deal or No Deal’s’ website has been one of the most successful in TV history and we are thrilled to bring this huge traffic generator to our affiliated stations in syndication.”

“We are very proud of the success of ‘Deal or No Deal’ and are excited about the show going into syndication,” said Rob Smith, Senior Vice President Programming Endemol USA. “‘Deal or No Deal’ has become a cultural phenomenon and we look forward to bringing it to viewers five days a week this fall.”

“My wife could not be more thrilled to have me out of the house and at work Monday thru Friday,” said Mandel. “I am having a blast doing the syndicated version of ‘Deal or No Deal’ and love playing the game with contestants from all over the country on a daily basis.”

Each weekday, the game of odds and chance unfolds when a wheel is spun and a lucky contestant is chosen to play the game and confronted with 22 sealed briefcases full of varying amounts of cash — ranging from a measly penny to the top prize of $500,000. Without knowing the amount in each briefcase, the contestant picks one - his or hers to keep, if they choose — until its unsealing at game’s end.

The risk element kicks in when the player must then instinctively eliminate the remaining 21 cases — which are opened and the amount of cash inside revealed. The pressure mounts in each round, after a pre-determined number of cases are opened, the participant is tempted by a mysterious entity known only as “the Banker,” to accept an offer of cash in exchange for what might be contained in the contestant’s chosen briefcase — prompting Mandel to ask the all-important question — Deal or No Deal?

As each case is opened, the likelihood of the player having a valuable cash amount in his or her own case decreases or increases. Viewers will see if truly fortune favors the bold. The contestant knows that as long as the larger cash prizes haven’t been opened, the Banker’s offers will only get higher. And if the conflicted contestant accidentally opens a case with a bigger cash value — the Banker’s offer could suddenly evaporate.