West Coast Choppers’ Jesse James Will Hawk His Clothing Line at The Tennesee Valley Fair

Knoxville, Tenn. (August 15, 2008) – West Coast Choppers founder Jesse James will be making a special appearance at the Tennessee Valley Fair on Saturday, September 13, 2008 to unveil his new clothing line, Jesse James Industrial Workwear.

Jesse James is at the top of his game, with success in every field he touches; custom bikes and cars, television producer, publisher, television star, retail mogul, restaurateur and philanthropist. West Coast Choppers began with Jesse building motorcycles in his mom’s garage and has grown into a global empire. The iconic logo is now recognized around the world and James’ success as an entrepreneur is unstoppable! Every inch of his custom bikes and cars are stamped with Jesse’s signature work. As an expert welder, James only produces 12-14 bikes a year, making a very long wait list for his coveted masterpieces.

Jesse James will be launching a new line at Wal-Mart called Jesse James Industrial Workwear. To kick off this launch, Jesse is hitting the road and touring across the United States to talk to the American worker one-on-one! A true working class hero, James started West Coast Choppers with little more than a few dollars, a vision, raw talent and a lot of determination. Jesse’s relationship with Wal-Mart has been going strong for six (6) years. He has had his line of West Coast Choppers apparel in Wal-Mart stores exclusively but he had a vision way beyond West Coast Choppers apparel. He saw a need in the market for a line of truly hard working, long-wearing apparel that wouldn’t break the bank.

He brought his vision and his brand of work clothes to Wal-Mart to continue offering blue collar workers value. He feels that with his passion for the working man, and Wal-Mart’s commitment to value, together they can create the world’s largest work wear brand.

Join Jesse James at the Tennessee Valley Fair. Jessee will be hosting a pie eating contest, shakin’ hands, kissin’ babies, and signin’ autographs.

The 89th Tennessee Valley Fair is September 5 -14. Log on to www.tnvalleyfair.org for ticket information and details about the event.

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