Rodeo meets reality tv on Spike’s Toughest Cowboy

Reality tv guru Mark Burnett has come up with a new reality competition show that pits rodeo cowboys against each other in Toughest Cowboy on Spike TV:

In the new reality series, which will debut on January 29th at 11pm,  cowboys from all over the country will compete in typical rodeo events, like bareback riding,  saddleback riding and bull riding, with one elimination each week being decided by the outcome of a bull riding match.

“The athletes on ‘Toughest Cowboy’ are living icons who take unbelievable risks every time they enter the arena,” said Mark Burnett, President of Mark Burnett Productions. “We are excited to bring their stories to the Spike audience as they fight to secure their American dream in a competition that will keep audiences on the edge of their seats.”

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