Fox Reality takes pixilation to another level

Fox Reality will be unveiling what they are calling, “an innovative new pixilation graphic package” for its original programming on January 17th.

In the past pixilation techniques have been used to blur nudity, faces, logos and offensive graphics on reality television. However, Fox Reality promises that their pixialtion graphic package will actually add a new dimension to the viewing experience.

“Challenging a graphic practice originally designed to censor creates a unique tone and voice for our original brand and ultimately our network,” said Lorey Zlotnick, Senior Vice President Marketing and On-Air Promotion. “We’ve taken traditional pixilation and turned it sideways—instead of saying ‘don’t look,’ we’re calling on viewers to look even more closely.”

“We weren’t looking for a passive graphic package to merely look good on top of footage,” Ms. Zlotnick added. “It had to be strategic and work harder within our competitive landscape. Our campaign needed to strike multiple objectives and literally interact with our original programming, create an environment for our originals nobody else could own and clearly reinforce the overall network brand and voice.”

Fox Reality will debut this new technique on the season premiere of Solitary v3.0, January 17th at 9 p/8c.